![]() ![]() This startup from France changed the email inbox forever. Sparrow was an iPhone email client designed to provide an efficient and pleasant mailing experience. If we approach email marketing as one of our many responsibilities, we simply won’t find a golden mean. ![]() Here’s the theory: email isn’t stagnating, but the way we use it is. It sounds harsh, I know, but believe me, it’s the only way to restore faith in emails and achieve the results we all need and/or want. That isn’t an easy task, is it? But hey, truth to be told, it’s good news for you.Īs full-stack marketers, startup founders, growth hackers, and sales guys (and gals), we should benefit from the ignorance of average marketers. Take a moment to think of three emails you like – three newsletters you are waiting for. Let me explain.Īs I stated before, a lot of companies underestimate emails, mostly because their marketing is ineffective – they keep trying but get poor results. These few statistics are a friendly reminder that the risk is worth the gamble.
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